Museum of Feelings
The Museum of Feelings was an interactive and explorative pop-up museum that opened for three weeks in New York in 2015. The museum, sponsored by Glade, was the first museum of its kind and offered visitors the chance to explore and experience a unique world of sights, sounds, and smells.
It was an intricately designed space that could only be described as affording sight-seers, or rather sense-feelers, the opportunity to enter a world of 3D visual art intertwined with alluring smells. Here’s a look at what the museum was all about and the impact it continues to have years after it closed down.
The Museum of Feelings was located at 230 Vesey Street, in Battery Park, New York City and saw more than 2,000 people every day walk through its doors. The museum’s location in New York City’s lower Manhattan was a strategic choice as it put the museum in an easy-to-reach area. Museum of Feelings hours of opening were morning and afternoon.
Things to Do and See in the Museum
Visitors who were fortunate enough to have been able to see the museum for themselves had five exhibits or key rooms to walk through. These rooms were the Optimistic exhibit, the Exhilarated, exhibit, the Joyful exhibit, the Invigorated exhibit, and lastly the Calm exhibit. Each exhibit had its own unique set-ups, designs, and props.
Inside this room was a virtual forest constructed using thousands upon thousands of optic fiber strands. Each of these strands was designed in such a way as to be able to give off pulsating green light that served to evoke feelings of being in a warm, welcoming, mystical forest – hence the name Joyful room.
This room boasted 3D floral artwork and scents known to heighten feelings of exhilaration. It was a room that was sure to get the adrenaline pumping. In the center of the space was an interactive column where visitors could change the floral patterns that were being displayed around the room.
This was the place to be if meditating is your thing. Everything about the room brought about a sense of peace and calm. From the colors used for the walls to the choice of artwork and displays, everything about the Calm Room was put in deliberately to heighten your ephemeral experience. There was nothing like being in this calming oasis in the middle of New York City.
This room featured dynamic halos that swirled around the floor wherever people stepped in the room. These animations were attuned to people’s movements and motions and responded accordingly by changing in shape, sound, and color.
Total run-through time
The average run through was about 30 minutes. This was how long it would take you if you were simply moving through and seeing things quickly. But if you really wanted to take your time truly exploring and engaging in the kaleidoscope experience, you needed to give yourself at least an hour.
Each room was responsive and scent-driven, featuring halos of light, scented puffs, and even forests of bright shining light.
What to Do at the End – Visit the Retail Space
When you had come to the end of your visit, there was an interactive retail space where scent tables were located to help you learn more about each of the unique Glade fragrances featured in the museum.
There was also an opportunity to create your own portraits and have them printed out at the Mood Lens photo kiosks. These portraits were uniquely crafted based on your biometrics and were color-coded according to your emotions in that particular moment.
That wasn’t all. You also had the ability to see an interactive display which computerized the emotional state of the city by taking in real-time data such as weather, stock market indices, and traffic signals and inputting them into an algorithm that produced awe-inspiring colors.
The Museum Today
The Museum of Feelings NYC was a hit during its time. There has been a lot of talk over the years to re-open the space to give New Yorkers and visitors a chance to re-live the fragrant experience. It was clear to see during the three weeks that the museum was open that people were interested in supporting the initiative and found the place just as fascinating. Whether or not the museum will re-open, no one knows. Only time will tell.